The Benefits of Handwritten Letters
3/8/2019 by Justin
While we all know that direct mail is a great way to connect with a large number of potential prospects without breaking the bank, how do we decide the best way to relay your information? From postcards and flyers to handwritten and professional letters, there are a variety of direct mail options to connect you with your ideal client. One of our favorite direct mail options is the handwritten letter.
Handwritten letters are some of the most effective of the direct mail products. Can you think of the last time you got a handwritten letter in the mail? Handwritten letters not only stand out from the crowd, but they tend to feel more personal than typed letters. This gives you an edge on the competition, and a great opportunity to connect with your potential sellers on a more personal level. Not only are handwritten letters more likely to be opened and read, but they increase the emotional connection that a buyer feels for your brand.
Handwritten letters are often reserved for personal communication. Thank you notes, birthday greetings, and sympathy cards usually include a handwritten note. Why not carry the sincerity and genuine nature of a handwritten note over to your business relationships? Everyone wants to feel valued and important – give your professional relationships a boost by letting your clients know that you value the relationship enough to take the time to send handwritten communication.
If you prefer hard data, handwritten mailers not only have higher open rates, they tend to have higher engagement as well. Smart brands know that marketing dollars can be put to good use by utilizing effective campaign strategies. Why not use one that is proven to work? Handwritten mailers are opened more often, and have high conversion rates.
In addition to adding sincerity and a personal touch, handwritten notes also allow your brand’s personality to shine through. Have you thought about giving handwritten direct mail campaigns a try? What are you waiting for? Contact us today to get started!
Mailers that actually work are our specialty. We’d love to help you find the best handwritten letter for your audience. Contact us at (978) 269-0245 or email us at info@openlettermarketing.com We can’t wait to hear from you!
