Maximize ROI: Why Direct Mail Still Delivers in 2025
6/16/2025 by Kayla
In an era dominated by digital ads, direct mail remains a powerhouse—boasting a 112% average ROI.
In 2025, marketers are re-evaluating their stacks, and what’s standing out might surprise you.
Direct mail is outperforming many digital channels in ROI.
With rising ad costs and plummeting email open rates, brands are rediscovering the value of physical mail. It’s not just nostalgia—it’s performance. Direct mail boasts response rates 5–9x higher than email, paid search, or social. And with advanced tools like personalization engines and integrated tracking, it’s smarter than ever.
The Tech Behind Modern Mail
This isn’t your grandmother’s postcard.
Today’s best-performing direct mail campaigns combine:
- AI-powered personalization: Dynamic templates that change based on user data (name, purchase behavior, etc.)—just like email, but tangible.
- QR code integration: Turn print into action. Add scannable QR codes that link directly to product pages, calculators, or even chatbots.
- Triggered mail automation: With integrations via Shopify, CRMs, and APIs, you can automate physical mail based on customer actions—abandoned carts, milestones, and loyalty plays.
But Does It Work?
Yes—and it works better than ever.
Here’s what brands are seeing:
- 📈 112% ROI in multi-touch campaigns
- 🧠 70% stronger brand recall vs. email
- 💬 63% lift in response rates when mail includes a QR code
- 📦 2.9x higher conversion for reactivation campaigns using direct mail
The takeaway? Direct mail delivers visibility, memorability, and conversion.
Ready to See Direct Mail Work for You?
Whether you’re launching your first campaign or scaling an existing strategy, our team at Open Letter Marketing is here to help.
🔶 Book a Free Strategy Call
We’ll walk you through what’s working right now, what your list should look like, and how to launch your first (or next) high-performing campaign.
