Open Letter Marketing
Direct Mail Services

Everything you need to run direct mail

like a serious channel.

From strategy and audience targeting through creative, production, and high-volume execution. Work with one partner who handles every part of the campaign, or just the parts you need help with.

01
Managed Campaigns

A direct mail team that handles every part of the campaign.

Work with our team to plan, build, and execute direct mail campaigns from end to end. We bring the strategy, audience, creative, production, and reporting together so your team doesn't have to coordinate vendors, fix list issues, or guess at what's working.

What's included

Campaign strategy & planning

Audience selection & targeting

List sourcing & hygiene

Copy, design, & creative

Format & cadence guidance

Print production & mailing

A/B & multivariate testing

Response tracking & reporting

Step
01
Strategy
Define the audience, offer, and cadence.
Step
02
Creative
Write copy, design the piece, build A/B variants.
Active
03
Production
Print, address, and mail the campaign.
Step
04
Response
Track results and report what's driving response.
Step
05
Refine & Repeat
Apply what we learned to the next drop.
Real Estate Investors
Absentee owners, 5+ year tenure
High equity · Out-of-state mailing address
18,420
records
Real Estate Agents
Likely sellers in farm area
8+ year tenure · Life-event triggers
12,860
records
Roofers
Storm-affected homeowners
Recent hail / wind · Roof age 15+ yrs
9,140
records
HVAC
Aging systems, owner-occupied
Home age 18+ yrs · HHI $80k+
7,780
records
02
Mailing Lists & Data

Better lists. Better response.

Direct mail performance starts with who you mail. We help teams source the right audiences, clean and validate the data, segment by relevant criteria, and prepare lists for production, so budget goes toward households that actually fit the offer.

What's included

Custom list sourcing

Demographic targeting

Geographic & radius targeting

Property & homeowner data

NCOA & address validation

Storm data

Segmentation & list splits

Consumer and company data

03
Strategy & Creative

Plans, offers, and creative built for direct mail.

Direct mail rewards a different kind of creative than digital. We help teams build campaign plans, sharpen offers, and develop copy and design that reads well on paper, and structure testing so you learn from every drop instead of guessing.

What's included
Campaign strategy & planning
Offer development
Direct response copywriting
Mail-format design
Brand-aligned templates
A/B & multivariate test design
Cadence & sequence planning
Creative refresh & iteration
Variant A
Your renewal is coming up.
Standard offer
B
Winner
You could be paying less. Here's what we found.
Personalized rate
Variant C
A better rate. A better policy.
Benefit-led
Campaign Performance
7d
30d
90d
Responses
1,490
↑ 18.4%
Calls
1,142
↑ 22%
QR scans
348
↑ 9%
Response by source
Tracked phone number
1,142
QR code scan
348
04
Response Tracking

Know what worked. Improve every drop.

Direct mail only gets better when you measure it. We can add call tracking numbers and QR codes to your campaign so you can see which audiences, offers, and creative are actually driving response, and use that signal to sharpen the next drop.

What's included
Dedicated call tracking numbers
QR code tracking
Call volume & timing reports
Scan volume & timing reports
Response attribution by campaign
A/B response comparison
05
High-Volume Programs

Recurring mail. Built for scale.

When direct mail becomes a real channel, you need a partner that can keep up. We build recurring mail programs around your cadence, audience refresh schedule, and creative rotation, with production capacity and dedicated support so drops stay consistent.

What's included
Recurring drop scheduling
Dedicated production capacity
Audience refresh & suppression
Creative rotation & testing
Multi-format programs
Dedicated account team
Custom pricing & terms
Performance reporting
Production Pipeline
Live
147,820
Pieces in production this week
Active programs
38
Drops this week
12
On schedule
100%

Let's talk through what you actually need.

Whether you need the full program or just one service, the first conversation is the same: your goals, your audience, your budget, and what's worked or hasn't. We'll tell you where to start.